The Google Analytics 4 interface has multiple reports, beneath multiple layers of menus. Some reports are standard, i.e. pre-made and available by default, while others are custom (“Explorations”) that you need to create on your own from scratch.
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Everything that’s complicated to do in Google Analytics than Plausible
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Tracking Google Ads and other paid campaigns with Plausible
If you run paid campaigns on Google, Bing, Instagram, any newsletters, or even sponsored videos, etc., to drive sales or other conversion actions like sign-up, it’s a good idea to integrate an analytics tool. This helps fill blind spots about what was actually done on the website after someone clicked on your ad.
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What is a good bounce rate for a website?
When you first see your bounce rate of x%, it can be confusing making you think about what it is, is it good to have a higher or lower bounce rate, how is it being calculated for my site, what are some industry benchmarks, what can I do to improve it, etc. Let’s answer all questions.
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How to analyze top landing pages and exit pages on your website?
Having a website means having landing pages and tracking the traffic and performance of pages can bring great amounts of marketing and business insights.
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WordPress blog categories: how to use, advanced plugins, and performance tracking
Most of the time, we visit a site or a blog with a goal (or at least intent) in mind. Imagine you’re searching for home workout ideas and land on a fitness blog with hundreds of unorganized posts. You were likely looking for something specific, like “yoga for beginners” or “quick cardio routines.”
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WordPress plugin: Track popular searches on your site
TL;DR:
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WooCommerce analytics plugin: One-click setup for tracking sales, funnel, marketing, and more.
Tracking the performance of your WooCommerce store doesn’t have to be complicated. In fact, it’s incredibly straightforward with the Plausible plugin for WordPress, allowing you to set up end-to-end ecommerce site monitoring with just one click.
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Cookie consent banners: do you need them, and how to be GDPR-compliant while maximizing opt-in rates?
You’ve probably seen those pop-ups on websites, sweetly offering you cookies. Those are cookie consent banners.
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How to track conversion attribution across your domain and subdomains?
As a business with an online presence, you’ll almost definitely have, at least one of, a SaaS application, a blog, an online store, product documentation, or anything table stakes such as these.
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How to ensure that your web analytics is tracking correctly
Whether you’ve recently added a new tracking snippet to your site or have reasons to believe that your web analytics might not be functioning properly, it’s a good idea to verify if your analytics setup is correctly installed.
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4 things I hate about GA4
Navigating a Google Analytics account gives me tiny shots of anxiety. The sentiment is always: “Why is GA4 so bad?” It makes me think “What if I do something wrong?”, “What if I end up changing a setting?” or “How do I apply a metric to this report now?”.
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When a web analytics tool crosses the fine line to becoming a marketing tool
Web analytics, as the name suggests, came around for helping website-owners visualize data about different elements of their website. This’d help them optimize web usage.
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Using website analytics for ecommerce revenue attribution and boosting sales
An e-commerce website has various ways of earning sales. Customers can find you through your ads, email campaigns, social campaigns, SEO, directly visiting your website and more. The process of understanding which channels are the most effective for your e-commerce store to generate sales is known as ecommerce revenue attribution.
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What are custom dimensions in Google analytics and how to use them?
Web analytics tools like Google Analytics or Plausible provide basic information, but they can’t automatically track everything you need. Custom dimensions allow you to capture specific data that goes beyond standard metrics.
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How to track file downloads in web analytics
If you have a website with downloadable resources like content or software, it’s a good practice to track how they are performing for your audience and business/marketing. Staying in sight of this information reveals interesting insight into how valuable a resource is to your audience, how effective is your distribution strategy and what improvements can be made to these two.
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What's a marketing funnel and how to use it to optimize your website conversions
Funnels have been around ever since digital marketing wasn’t even a thing. Earlier developed as a technique for door-to-door salespersons to describe their product, it evolved to become many things, and even changed shapes in response to the evolving customer journeys.
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Optimizing paid ad campaigns with cookieless tracking in a post-third-party cookie world
Quick update: Google announced recently that they are delaying the phasing out of third-party cookies. This is an effort to buy time to balance out the advertising industry’s needs and that of privacy advocates. This buys advertisers some time, but the phase-out (in whatever shape it comes) is still around the corner. It’s useful to prepare for this eventuality. Let’s see how, below.
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What Google phasing out third-party cookies in 2025 means for marketers?
Quick update: Google announced recently that they are delaying the phasing out of third-party cookies. This is an effort to buy time to balance out the advertising industry’s needs and that of privacy advocates. This buys marketers some time, but the phase-out (in whatever shape it comes) is still around the corner. It’s useful to prepare for this eventuality. Let’s see how, below.
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GDPR-compliant web analytics without consent: A guide by a data protection lawyer
In this article, Steffen Gross, an experienced data protection expert and lawyer at Simpliant Legal PartG mbB and external data protection officer at Simpliant GmbH, explains how web analytics can be implemented in accordance with the strict requirements of the ePrivacy Directive and the GDPR.
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Introducing Plausible Community Edition
TL;DR: We’re introducing the “free as in beer”, self-hosted and AGPL-licensed Plausible Community Edition (CE). Installation instructions are here.
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Is Google Analytics illegal? Several European Data Protection Authorities say so
Is Google Analytics illegal? Yes, say the Austrian, French, Italian, Danish, Finnish, Norwegian, Swedish and other European Data Protection Authorities. Here’s why.
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Key differences between UA and GA4: A guide to a smooth migration
Are you considering migrating from Universal Analytics to Google Analytics 4 but are unsure about the differences between the two and how to succeed with the transition?
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How we built a $1M ARR open source SaaS
We’ve reached a significant milestone of $1 million in annual recurring revenue (ARR) with Plausible Analytics, a simple, lightweight, open source and privacy-friendly alternative to Google Analytics.
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Google's Universal Analytics has stopped tracking stats on July 1st 2023 (and there's no import to GA4)
Google just dropped big news on the business and marketing world! Universal Google Analytics, the current version of Google Analytics, will be sunset and will stop counting stats on July 1st 2023. The new Google Analytics 4 will be replacing Universal Analytics.
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How we bootstrapped our Google Analytics alternative to $500k ARR
We’ve had an amazing journey to date. It took us 324 days to reach $400 in monthly recurring revenue (MRR) since we got our first paying subscriber on May 14 2019. Then things got a bit crazy.
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58% of Hacker News, Reddit and tech-savvy audiences block Google Analytics
There are several privacy concerns with running Google Analytics but there are worries about data accuracy too. How much data is missing from Google Analytics due to adblockers and privacy-friendly browsers?
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How we scaled support for 4,000+ subscribers and 1,000+ monthly trials (without dedicated support personnel)
We’ve grown from less than 100 subscribers to more than 4,000 subscribers since April 2020. With all this success also comes a growing volume of support requests.
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Google AMP is dead! AMP pages no longer get preferential treatment in Google search
Google is rolling out a significant change as a part of their page experience ranking algorithm in June 2021.
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Core Web Vitals and how to improve the page experience
As a site owner, you’ve probably heard about Google’s page experience update and the introduction of Core Web Vitals but what does it all mean?
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How to fight back against Google FLoC
Google is starting to track your site visitors for advertising purposes even when you’re not using Google Analytics or having any relationship with Google.
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Best web analytics plugins for WordPress sites
Started your WordPress site, published some posts and now want to get some stats to figure out how you’re doing? It’s time to install a WordPress plugin for web analytics.
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What we learned on our journey to $10,000 MRR
We’ve made it to $10,000 MRR with Plausible! Several people asked about our lessons learned, so I wanted to share some in this post.
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Lessons from building and growing an open source SaaS
Plausible Analytics is the first open source project I’ve been involved in as a developer and maintainer. And what a great journey it has been until now.
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How to find 404 error pages on your website using web analytics
Having 404 error pages on your website can lead to a bad user experience, a negative first impression, and even damage your search engine rankings and traffic you get from SEO.
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How to track outbound link clicks using your website analytics
Outbound links play a significant role on the open web, but how do you track clicks on outbound links using your website analytics? Here’s a guide on how to automate external link click tracking on your site using Google Analytics and Plausible Analytics. Let’s get started.
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GDPR, web analytics and do I need a privacy policy for my website?
TL;DR: A privacy policy is recommended for all sites if you want to be transparent and open to your visitors. If you’re not collecting or processing any personal data and not using cookies, you may not legally need a privacy policy. For all other use cases, a privacy policy is legally required.
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Building Plausible: October 2020 recap
We experienced big growth in October, breaking our traffic and signup records once again. These numbers can be attributed to Marko who published three articles that landed on the front page of Hacker News. Here are the stats from last month:
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Open source licensing and why we're changing Plausible to the AGPL license
Plausible Analytics is a software as a service open source web analytics project. With the increase in popularity of Plausible in recent months, we’ve become aware that there are risks associated with permissive open source licenses that corporations that don’t care about open source are happy to take advantage of.
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Building Plausible: September 2020 recap
Plausible seems to be settling into a more steady rate of growth. I had to double our server capacity in late September to accommodate the new trial signups and customers. Here are the stats from last month:
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How to use UTM parameters to track your marketing campaigns and understand the dark traffic
UTM parameters are a useful tool for business owners. They can help you get more insights into the dark traffic, track paid marketing campaigns, newsletters and identify specific pieces of social media content that deliver the best conversions.
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How to get Safari's Privacy Report stamp of approval for your website
Apple has declared privacy a “fundamental human right” and now they’re putting their money where their mouth is, and doing something about it. Apple’s Safari 14 browser and its Privacy Report names, shames and prevents websites that use cross-site trackers to profile web users.
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15 best startup marketing practices we say "no" to (while growing our MRR by 1000% in 6 months)
Plausible Analytics is a simple, lightweight, privacy-first and open-source web analytics. We reject, exclude and say no to the majority of the best marketing practices for growing a startup.
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Building Plausible: August 2020 recap
The recap for this month is a week late because I just got back from holiday. I’ve been working on Plausible pretty much non-stop all this year so it felt great to take a breather. We still got a lot done in August:
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How not to launch on Product Hunt (and lessons from our successful launch)
We’ve just had a successful Product Hunt launch for Plausible Analytics. More than 850 upvotes, more than 100 comments, featured twice on the official Twitter account and in the daily and weekly newsletters too.
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How we use web analytics to measure our startup's progress and make better decisions
Plausible Analytics is a simple, lightweight, open source and privacy-friendly web analytics tool. We’re a SaaS startup with subscriptions as a business model.
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Building Plausible: July 2020 recap
This last month I’ve been able to get into a nice groove with development. We added a couple of new metrics that should help customers understand their traffic better.
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How Chrome's new referrer policy affects your site analytics
Google’s Chrome browser is the most popular web browser. It has a market share of more than 70%. Whatever new policy Chrome implements will have an affect on all websites as chances are the majority of your visitors use Chrome too.
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How we grew our startup from $400 to $2,750 MRR in 135 days without ads
The last few months have been remarkable for Plausible Analytics. We got more than 180,000 visitors in this period which is a 2,200% increase compared to the prior period. We also saw 10x more trial signups and a 690% increase in subscribers.
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Web analytics, CCPA and is Google Analytics compliant with CCPA?
California Consumer Privacy Act (CCPA) is a Californian privacy law that has been inspired by the European General Data Protection Regulation (GDPR) but it also differs from it in several ways.
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Made in the EU, hosted in Germany and running on 100% renewable energy
We have now moved all of the website data from servers in the UK to servers in Germany.
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Building Plausible: June 2020 recap
June was easily the best month of all time for Plausible. We added some large customers and had our biggest revenue growth ever, both in absolute ($) and relative (%) terms.
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Client side vs server side analytics: What's the gap in data?
What’s the difference between server logs such as AWStats and JavaScript-based web analytics such as Google Analytics? Are client side or server side analytics more accurate? And which should I use on my website? Let’s take a look.
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How to pay your rent with your open source project
Many open source projects are terribly under-resourced and under-funded. Some open source developers even have to sacrifice their financial security to work on their passion.
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Plausible Analytics Self-Hosted Beta: Looking for beta testers
Plausible Analytics has been open source since September 2019 but we haven’t offered a convenient way for people to host the code on their own infrastructure. There’s always been a strong interest from the community to self-host the code.
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Is Google Analytics GDPR compliant?
Let’s take a look at the meaning of GDPR, how it impacts web analytics, whether you can take any steps to make Google Analytics GDPR compliant and also explore our GDPR compliant Google Analytics alternative.
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Plausible Analytics story on the Changelog podcast
Last month we joined Adam Stacoviak and Jerod Santo over at changelog.com to talk about Plausible Analytics.
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Building Plausible: May 2020 recap
Another month, another update. Here’s what went down with Plausible in May:
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Cookieless web analytics and can Google Analytics work without cookies?
Are you confused about using Google Analytics on your website, the cookies and the requirement to show the cookie consent banner to your visitors? And can you have a cookieless web analytics alternative to Google Analytics? This post is here to figure it all out. Let’s get started.
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Building Plausible: April 2020 recap
April 2020 was by far the most successful month in Plausible’s history. Here are the highlights from the last month:
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Will removing Google Analytics from a site hurt search engine rankings?
Over the last few weeks, we’ve been in touch with many different website owners who are considering our Google Analytics alternative product. I’ve been surprised by the number of people who have asked something along these lines:
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60 Best Google Analytics alternatives: The Complete List
Google Analytics is the largest web analytics platform. 84% of sites that use a known web analytics provider, use Google Analytics to track their visitors and get website statistics.
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How one blog post changed the traction for my startup
We recently relaunched Plausible Analytics as a no-cookie, GDPR compliant alternative to Google Analytics. We had some very eventful days and here’s what we learned.
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Why you should stop using Google Analytics on your website
We are working on a leaner and more transparent alternative to Google Analytics. It’s called Plausible Analytics and it comes without all the privacy baggage. Here’s a look at some of the issues with Google Analytics.
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Building Plausible: March 2020 recap
March has been one of the weirdest months in my life. I had a week-long holiday in France just before most countries went into lockdown due to the coronavirus outbreak. I flew back to Estonia 2 days before the borders were closed. Having flown through Geneva airport, I had to strictly self-quarantine for 14 days.
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Building Plausible: February 2020 recap
As promised, here’s another monthly update on building Plausible. February was a really good month:
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Building Plausible: January 2020 recap
I haven’t been regular with updates on how Plausible is doing, but I intend to put more effort into this blog this year. Let’s kick things off with the highlights for January 2020:
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Google Analytics & Privacy: Why it matters
If you’re running a website with Google Analytics installed, you may be wondering how it affects the privacy of your website’s visitors. There’s a growing distrust towards the digital advertising sector but what are the actual issues besides calling out ‘creepy’ ads? Let’s discuss the wider ethical questions around personal data collection and digital targeting.
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Plausible is going open source
One of the main reasons I started Plausible was to provide a more transparent alternative to Google Analytics. I believe that people should be able to control and know about their data, instead of having it sold to the advertisers behind their back.
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Plain emails are a win-win
If you’ve ever had to develop transactional HTML emails with slick designs, you’ll know that it’s a complete mess. The incompatibilities between email clients are way worse than what you see with different browsers. Testing emails is extremely difficult, and there’s a seemingly endless number of problems with various clients.
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Building Plausible: June 2019 recap
I spent the second half of June back home in Estonia to recharge my batteries and reconnect with family+friends. Summer solstice is a huge celebration in Estonian culture so everyone seems to be on holiday at the moment, enjoying nature, good food and drinks. I haven’t had as much time for Plausible as I normally do, but I’m totally OK with that.
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Replacing Google products with more ethical alternatives
For more than a decade I used a variety of products made by Google. Their products and services are reliable, intuitive, and often free to use. Like many other programmers, I really looked up to the company and followed their rapid rise to one of the biggest companies in the world.
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I'm launching Plausible
It’s been 4 months since I wrote about the analytics tool I want. My idea was to create an alternative for Google Analytics that simplifies the UI and enhances the privacy of online tracking.
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Founders: Don't hide behind a 'we'
Solo founders and makers often have a dilemma: when communicating with customers, should I describe myself as I or we? It’s tempting to use a royal we, even if you’re working on a product alone:
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You probably don't need a single-page application
The meteoric rise of front-end frameworks like React, Angular, Vue.js, Elm, etc. has made single-page applications ubiquitous on the web. For many developers, these have become part of their ‘default’ toolset. When they start a new project, they grab the tools they know already: a REST API on the backend, and a React/Angular/Vue/Elm frontend.
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How to store 'last seen' for users in Phoenix
This week, I worked on some under-the-hood improvements to Plausible to give me better insights into my userbase. One of these was to store a
last_seen
timestamp for all users. This is a private piece of data that I use to determine:- How many users are actively logging on and checking their analytics
- What is the average usage frequency of Plausible?
- When should I consider an account as ‘rotting’? Meaning I’m about to lose them as a user/customer
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Technology choices
In general I don’t think that the tech stack matters too much for software projects. Especially if you’re a solo maker, almost all of the risk is on the sales and marketing side as opposed to the tech side. The best approach is normally to just pick some boring tools and start solving your customers’ problems.
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Learning design as a developer
Working on plausible.io I often find myself doing things I have no clue how to do. I struggle massively with marketing, copywriting, and most of all, UX/UI design. Here are some tips I’ve found helpful when trying to design for the web as an unimaginative developer who hasn’t designed a single thing in his life.
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The analytics tool I want
While working on Gigride, our marketing head asked me to integrate Google Analytics for our landing page. My first thought was: